The brain
behind the
brand.
Helping experts, founders and public-facing professionals become impossible to ignore.
Sacha Kay
Storyteller · Strategist · Builder
Available for projectsSome people are great at being the face. I build what’s behind it.
I’m a creative strategist with 20 years of experience working online — building brands, writing copy, designing websites and figuring out what makes people genuinely care about what you do.
Based in rural France. Working remotely with founders, creators and small businesses worldwide.
Brand strategy & storytelling
Finding the voice, the angle and the story that makes your brand feel inevitable.
Web design & content
Building the online home that reflects who you actually are — not a template version of it.
Podcast production
From concept to launch — music, intro, structure, editing. The full sound.
Creative direction
The aesthetic eye that keeps everything coherent across platforms and touchpoints.
From strategy to story to screen.
I work best as the thinking partner behind the scenes — helping you get clear on who you are, then making it visible.
Brand strategy
Positioning, identity, voice and the thinking that holds it all together.
Website design
Custom sites built with care — not templates, not shortcuts.
Content & copy
Words that sound like you, work for search and actually connect.
Podcast production
Intro, music, editing, structure — everything you need to sound professional.
Art direction
Visual cohesion across your brand — colours, imagery, feel and aesthetic.
Creative consulting
The thinking partner who helps you see what you’re too close to see yourself.
A few things I’ve built.
Kaythode
A healthy keto lifestyle platform built from the ground up — strategy, writing, visuals and brand identity, blending mindful living with a slower, more sustainable approach to wellness.
Public-facing planning professional
Ongoing personal brand support including content strategy, podcast development, positioning, audience growth, visual identity and thought leadership storytelling.
Rural planning & policy platform
Creative strategy and brand development for a rural planning platform focused on thoughtful storytelling, public engagement and long-term audience growth.
Rural Airbnb
Brand storytelling and listings copy for a thoughtful rural accommodation — crafting the atmosphere and identity that sets it apart.
Three ways to work with me.
Every project is different — but here’s how most people start. All packages can be tailored to fit what you actually need.
The Spark
For when you know something needs to change but aren’t sure where to start. We get your story straight — together.
- Brand audit & positioning
- Tone of voice document
- Messaging framework
- Clarity on who you are and who you’re for
The Build
From idea to presence. Everything you need to show up online with confidence — strategy, site, copy and visual direction.
- Brand strategy & positioning
- Website design & copy
- Visual identity direction
- Content foundations
The Brain
Your creative partner behind the scenes — thinking, writing, building and sparring whenever you need it.
- Ongoing strategy & content
- Creative sparring & direction
- Whatever the month requires
- Real attention, not a production line
If you’re smart and building something meaningful —
I’d love to hear about it. I work with a small number of clients at a time, which means you get real attention, not a production line.
Say hello